Privacy Policy


We (Smartster) take the privacy rights of users from the Website ( very seriously and are committed to protecting and respecting your privacy.

This Privacy Policy is incorporated and subject to the Terms of Use which govern your use of the Website. This privacy policy also applies to our collection and use of data collected through cookies, whether on the Website or elsewhere. Details of such collection and use are set out in our Cookie Policy. By using the Website or by allowing the use of Cookies, you agree to the use of your Personal Information (as defined below) in accordance with this Privacy Policy. If you do not agree to this use, please do not use the Website or any of the services offered on the Website or allow cookies on your computer.

Who are we?

Any personal information you provide to us is held by Smartster Group AB (publ), a company registered in Sweden with company number 556517-5507, our address is Alingsåsvägen 6, SE 504 35 Borås, Sweden.

Personal information

“Personal Information” means any information about you which is personally identifiable which may include (but might not being limited to) your name, age, gender, location, telephone number, email address, IP address, financial details and any other information from which you can be identified and which you may disclose to us or otherwise via the Website at any time.

When do we collect your personal information?

We may collect and process Personal Information when:

• You provide Account Information when you register or sign in to your user account with us in order to use certain services such as the Smartster Newsletter, or when you enter into any competition, promotion, prize draw or survey on the Website
• You view or buy a product or service from a merchant listing its offers on our Website or through one of our partners
• You make a complaint or inquiry or provide feedback to us
• You disclose Personal Information to us at any point.
• When you add a product to your wish list which is visible to other users.

We will indicate where the provision of Personal Information is optional. If you choose not to provide such Personal Information you may find that some services or use of features of the Website are unavailable to you.

How do we use your personal information?

We may use your Personal Information in the following ways:

• To process registration and maintain the use of account you may have with us
• To allow you to participate in certain services such as Smartster Newsletter or any competition, promotion, prize draw or survey on the Website or to inform you of changes to any of these services
• To help us understand what products you have viewed or purchased through the Website in order to provide a better and more personalized service to you including advising of and offering products, services, content and special offers
• To analyze use of the Website and those of our merchants and partners including user demographics, interest and behavior to optimize the services we offer
• To investigate any suspected breach of the Terms of Use by or relating to you;

Do we share your personal information with third parties?

We may pass on your Personal Information to other parties as follows:

• To third parties, we collaborate with to produce and send out Smartster newsletters. These third parties have their own terms of use and privacy policy applicable to mailings made with their service.
• To select and trusted third parties who may use your Personal Information to serve you content (including advertising content) that may be of interest to you
• To business partners to assist us in providing our Website and any related services to you. Such business partners are required to maintain the confidentiality of Personal Information and, unless you are otherwise advised, do not have any rights to use Personal Information that we provide to them for any purpose beyond what is necessary to assist us
• Some aggregated information about the Website users, sales patterns, traffic volumes and related matters to reputable third parties but these details will not include any information personally identifying you
• To the police, regulatory bodies or legal advisers in connection with any alleged criminal offense or suspected breach of the Terms of User or where required by law
• To any member of the Smartster Group
• In the event that we sell or buy any business or assets, in which case we may disclose Personal Information to the prospective seller or buyer of such business or assets.

We can hire third-party providers to provide services to us, such as providing infrastructure and IT services (such as data storage), managing credit and debit card payments, providing services to our customers, collecting debt assessments, improving tasks, processing customer requests, and performing other statistical analysis. Third Party Providers have access to your personal information when performing these services, but are only entitled to process them on our behalf and in accordance with our instructions.

How do you edit and delete your information?

You can change, block or delete your account information and preferences at any time, including whether you want Smartster to contact you regarding products, services, content and special offers by following the instructions on the Site, or sending us an email to, or by writing to us at Smartster Group AB (publ), Alingsåsvägen 6, SE 504 35 Borås, Sweden. If you do not want Smartster newsletters, you can also choose to unsubscribe by clicking the link at the bottom of the message containing Smartster newsletter. If you want to resume your subscription, you can sign up for newsletters on our website.

IP addresses

We can collect information about your computer including, if such information is available, your IP address, operating system and browser type, connection speed and system administrator ISP, and to report the aggregate information to our advertisers. These are statistical information about our users' activity on the web and patterns that do not identify any person.

How long do we hold personal information for?

We only hold Personal Information for as long as is necessary for the purposes described above in the paragraph headed “How do we use Personal Information?”

How do we protect Personal Information?

We employ industry standard practices and have strict security procedures covering the collection, storage, and disclosure of Personal Information in order to prevent unauthorized access and to comply with relevant European data protection laws. All Personal Information you provide to us is stored on our or our business partners’ secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

What are cookies and web beacons and how do we use them?

A cookie is a small amount of information which is sent to your browser from a website’s computers and stored on your computer’s hard drive. A web beacon is a small image (usually embedded in a web page or email) that allows a web site to count users who have visited that page or to access certain cookies. These tracking devices help us to improve our Website and to deliver a better and more personalized service, including by allowing us or our partners to provide you with selected advertising content. We have set out more detail on our use of cookies in our Cookie Policy.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Website or our partner's websites and, by continuing to use our those sites, you agree to our use of those cookies as described in our Cookie Policy.

Where do we store personal information?

We hold Personal Information on servers within the European Union. However, in the future, data we collect from you may be transferred to and stored outside the European Economic Area ("EEA"). They can also be treated by staff working for us or for any of our partners and acting outside the EEA. We will hold and transmit your Personal Information in accordance with this privacy policy and applicable European data protection laws.

Access to information

You have the right to access information held about you. If you would like to receive a copy of your Personal Information held by us, please write to us at Smartster Group AB (publ), Alingsåsvägen 6, SE 504 35 Borås, Sweden or via email at We may charge you a small administrative fee to meet our costs in providing you with details of your Personal Information which we hold.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. This privacy policy was last updated on 21st of May 2018.

Posting personal information on publicly accessible areas

A publicly accessible area of the Website is described as any area that is accessible by the general public and may be indexed by search engines. You are solely responsible for any Personal Information that you disclose and disseminate on publicly accessible areas. You should never disclose Personal Information relating to any other person without their express consent.

Other links

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any of Personal Information to these websites.

Want to know more?

If you have any questions or comments about our privacy policy or how we use your Personal Information, please contact us by email at